Terms of Service

Effective July 16, 2026 · Sage (SEOMatic) · Contact: sageatseomatic@gmail.com

These terms govern your use of Sage, an SEO and AI-search (GEO) service for Shopify brands. By signing up for the service, paying an invoice, or granting Sage access to your store or accounts, you agree to these terms. If you are agreeing on behalf of a company, you confirm you have authority to bind that company. These terms are written to match what the service actually does — the same way our Privacy Policy is.

1. Who we are

Sage is operated by Khushi Dassani ("Sage", "we", "the operator"), a sole proprietor based in Bengaluru, India. "You" or "client" means the person or business purchasing the service.

2. The service

Sage is a productized SEO service, not a self-serve software product. Each week, Sage assesses your account — Search Console data, a crawl of your site, competitor activity — and proposes ranked opportunities. Work is then executed against what has been approved. Depending on the week, the service includes:

• Content: keyword-targeted blog posts written in your brand voice, pushed to your Shopify store as drafts and held in your approval portal until you approve them.
• On-page and technical: title tag and meta description rewrites (applied to your store only after your approval), FAQ schema on blog posts, internal linking in new posts, and detection and flagging of issues such as redirect chains.
• Product and collection pages: mapping product pages to target queries and optimising them as your catalog grows.
• Backlink outreach (beta): editorially earned pitching to journalists and bloggers. Outreach emails are drafted only; no email is ever sent automatically, and client outreach drafts require your approval in the portal first.
• AI-search (GEO) work: content structured for citation in AI answer engines, with citation tracking currently measured via Perplexity.
• Reporting: a weekly performance report with real Search Console data, and a portal where you can see and approve everything before it goes live.

What the service does not include

To avoid any ambiguity, the following are outside the scope of the service: paid advertising (Google Ads, Meta Ads, or any paid channel); developer work such as image compression, JavaScript or CSS optimisation, or site speed code changes (we flag these for your developer, we do not perform them); social media management; and the purchase of links or any tactic that violates Google's spam policies.

Approval-gated changes

Changes to existing pages on your store are made only after you approve them in the portal. Brand-new pages with no prior version (such as new blog drafts) are created as drafts or optimised on first pass and remain subject to your review. You are always able to reject a proposed change, with a note, before it goes live.

3. No guarantee of results

4. Your responsibilities

• Access: the service requires access you grant directly — a Shopify Admin API token, viewer access to your Search Console (and optionally GA4) property, and optionally your own Gmail account for outreach drafts. The service cannot run without them; delays caused by missing or revoked access are not our responsibility. What we do with each of these is described in the Privacy Policy.
• Review: the service is approval-gated by design. You agree to review items in your portal reasonably promptly; work that sits unapproved cannot go live, and time spent waiting on approvals still counts as service delivered.
• Accuracy and legality: you are responsible for the accuracy and legality of the information, brand materials, and product claims you provide to us, and for ensuring your products and site comply with the laws and platform policies (Shopify, Google) that apply to you.
• Your store stays yours: you remain the owner and operator of your store, your domain, and your Google accounts. Sage never takes ownership of, or exclusive control over, any of your properties, and you can revoke every access grant yourself at any time (see the Privacy Policy §7).

5. Fees and payment

The service is a flat subscription (billed monthly, or biweekly if you choose that option) plus a one-time setup fee, at the prices published on this website or agreed with you in writing at the time you sign up. There are no hidden fees, no usage-based charges, and no automatic price escalations: your price does not change without notice to you. If we change published pricing, existing clients are notified in writing at least 30 days before the new price applies, and you may cancel before it takes effect.

• Billing: invoiced in advance, either monthly or biweekly at your choice. A $50 USD advance payment is due at signup to begin onboarding and start the project; this is credited toward your first invoice.
• Late or failed payment: if an invoice remains unpaid 7 days after it is due, we may pause work until payment is received. Pausing for non-payment does not extend the billing period.
• Taxes: fees are exclusive of any applicable taxes (such as GST), which are charged where the law requires.

6. Term and cancellation

The service runs on a rolling monthly or biweekly basis, matching your billing cycle. There is no minimum term, no lock-in, and no cancellation fee.

• You can cancel at any time by emailing sageatseomatic@gmail.com. Cancellation takes effect at the end of whatever period you've already paid for — if you've paid for a full month, the service continues through the end of that month; if you're on the biweekly cycle, it continues through the end of that two-week period. No partial refunds for time already paid, and no early termination either way.
• We can end the engagement too, with written notice, if the engagement is not working (for example, non-payment after the grace period above, a request to do work that violates Section 2's exclusions or Google's policies, or abusive conduct). If we terminate without cause partway through a period you have already paid for, we refund the unused portion of that period.
• On ending: everything already published to your store stays yours (see Section 7). We delete your credentials and workspace from our server as described in the Privacy Policy §7, and you should revoke Sage's access grants on your side.

7. Refunds

We do not offer refunds for time already paid for. Because billing runs on a rolling monthly or biweekly cycle at your choice, you always have a near-term opportunity to cancel before the next charge — this is the safety valve in place of refunds. Independent of that: the discounted first month already exists so you can see the work before paying full price, and the one-time setup fee covers real onboarding work performed and is non-refundable once onboarding has been completed.

8. Intellectual property

• You own your content and deliverables. Blog posts, page copy, titles, meta descriptions, and schema written for you and published to (or delivered for) your store are yours upon payment of the fees for the period in which they were delivered. You can keep, edit, and reuse them after the engagement ends — we do not claw back published work.
• You own your data. Your store content, Search Console and Analytics data, brand materials, and anything else you provide remain yours. You grant us a licence to use them only to provide the service.
• We own the engine. Sage's software, pipelines, prompts, scoring systems, templates, internal documentation, and methodology are and remain the operator's property. Buying the service does not transfer or license any of them to you.
• General know-how: we may use general skills, techniques, and non-client-specific learnings (for example, "this schema pattern stopped working") gained while providing the service, across the service. This never includes your confidential information or your data.

9. Confidentiality

Each side agrees to keep the other's non-public information confidential and to use it only for the engagement. For us that means your business data, performance numbers, and plans; for you that means our internal methods, tooling, and pricing terms not published on this site. This survives the end of the engagement. Disclosures required by law are excepted. We will not name you as a client in public marketing or case studies without your prior consent.

10. Data and privacy

How Sage accesses, uses, stores, and deletes data — including Google user data and Shopify store data — is governed by the Privacy Policy, which is part of these terms. In short: read-only access to Search Console and GA4; Shopify access that reads products, collections, pages, and blogs and writes only client-approved changes (never customer, order, or payment data); Gmail access that creates drafts and never sends automatically; and deletion of your credentials and workspace when you leave or on request. If these terms and the Privacy Policy ever appear to conflict about data handling, the Privacy Policy controls.

11. Third-party services

The service depends on platforms we do not control: Google (Search, Search Console, Analytics, Gmail), Shopify, Anthropic's Claude API, and our hosting provider (Fly.io). We are not responsible for their outages, API changes, policy decisions, account suspensions, or algorithm updates, or for the consequences of you breaching their terms. Your use of those platforms is governed by your own agreements with them.

12. Beta features

Features labelled "beta" (currently backlink outreach) are provided as-is, may change or be withdrawn, and carry no commitment about outcomes — securing editorial coverage depends entirely on third-party journalists and publishers. Beta status is disclosed on the pricing page and in the portal.

13. Disclaimer of warranties

Except as expressly stated in these terms, the service is provided "as is" and "as available", without warranties of any kind, express or implied, including any implied warranties of merchantability, fitness for a particular purpose, or non-infringement, and without any warranty that the service will be uninterrupted or error-free, or that any particular search, traffic, citation, or revenue outcome will occur (see Section 3). We do warrant that work we perform will be done with reasonable skill and care.

14. Limitation of liability

To the maximum extent permitted by law:

• Neither side is liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or loss of goodwill, even if advised of the possibility.
• Our total aggregate liability arising out of or relating to the service is capped at the total fees you paid to us in the one (1) month immediately preceding the event giving rise to the claim.
• Nothing in these terms excludes liability that cannot be excluded under applicable law, including liability for fraud or wilful misconduct.
• For clarity and consistent with Section 3: a decline or absence of improvement in rankings, traffic, citations, or revenue is not a basis for liability under these terms.

15. Indemnification

You agree to indemnify and hold the operator harmless from third-party claims, and reasonable costs arising from them, to the extent caused by: (a) materials, product claims, or instructions you provided (for example, a product claim that turns out to be unlawful, or brand content that infringes someone's rights); (b) your breach of these terms or of the third-party platform terms that apply to your accounts; or (c) your unlawful use of the service or of deliverables after we hand them over. This is not one-way in spirit: we are responsible for our own conduct, and Section 14's cap applies to claims against us as permitted by law.

16. Changes to the service and these terms

The service evolves — capabilities are added, and occasionally removed when audits find they do not work as claimed (we correct our public claims when that happens rather than leaving them up). We may update these terms; if we do, the effective date above changes and material changes are communicated directly to active clients before they take effect, with the right to cancel before the new terms apply. We will not change terms retroactively for a period you have already paid for.

17. Governing law and disputes

These terms are governed by the laws of India, with the courts at Bengaluru, Karnataka having exclusive jurisdiction. Before starting any formal proceedings, both sides agree to attempt in good faith to resolve any dispute informally by email for at least 30 days.

18. General

• Entire agreement: these terms, the Privacy Policy, and any written order or proposal we both agree to form the entire agreement. If a signed proposal conflicts with this page, the signed proposal wins for that client.
• Assignment: neither side may assign this agreement without the other's consent, except that we may assign it to a successor entity if the business incorporates or is restructured (with notice to you, and your terms unchanged).
• Force majeure: neither side is liable for delay or failure caused by events beyond reasonable control.
• Severability and waiver: if a clause is found unenforceable, the rest stands; not enforcing a clause once is not a waiver of it.
• Independent contractor: we are an independent contractor, not your employee, agent, or partner.

19. Contact

Questions about these terms: sageatseomatic@gmail.com.